You are so dependent on social media concerning your brand that you evaluate your success or failure on the number of people who follow your business account. Integrity is considered as the most significant factor when it comes to business in today’s world geared by social media.
Social media is a platform where your brand has a social image and in case one of the customers is not happy regarding the service you provide, he/ she may end up voicing out their anger on your social media page, which can fire back. This will not only give the already existing customers second thoughts about coming to you for your skills but will also prompt the new customers to not even try your services.
Nevertheless, everyone can agree that gone are the days when brands used traditional media such as radio, television, and newspapers for their advertisement. Social media is the new platform to deliver your messages directly to the audience.
The best way to take feedback from customers is also social media. However, what would happen if you and your brand would break up with social media? Let’s find out both sides of the coin.
The positive side of breaking up with social media:
The unhappy customer ends up writing negative reviews on the social media account of your brand, this prompts the new customers not to shake hands with your brand. Furthermore, news like this spreads like fire. Friends of friends and then their friends have a negative opinion about your brand.
- This toxic chain can be avoided after breaking up with social media. You will not lose new customers, in fact, you will also end up attracting the old customers who had good feedback regarding your service.
- The PR you have recruited to manage your social media handle has to work harder and double the time in order to handle the bad feedback posed by angry customers. Now, with breaking up with social media your PR does not need to worry about fake comments and hate comments but rather focus on ways to make your brand image better off the social media platforms.
- You no more have exposure to your online competitors who are doing better in terms of their social media handling. You are no more at risk of being compared by your customers all the time.
- Social media branding means slow returns of investment. Imagine this entire headache only for fewer returns. Instead, a traditional method such as word of mouth is more beneficial than the social media account.
The negative side of breaking up with social media:
- You lower your chances of assessing to the public. You can reach a large audience only with the help of social media marketing. It is not possible to find contact numbers of every probable customer but you can definitely identify users on the social media platforms. Once you do not have a social media handle, you lose all those customers.
- You lose traffic on your website! The social media handle allows you to directly mention your website on your account which promises traffic, however, no social media definitely means less traffic and hence fewer chances of converting into a sale.
- The social media market is very cost-effective when it comes to social media marketing. The first process of creating an account and signing up is absolutely free. Your minimum investment would arise when you decide to hold campaigns; however, these are very cheap in comparison to the physical campaigns that take place. Thus, no social media account means no access to free advertising.
- Increased brand awareness is lost. The engagement factor of the public is lost as soon as the social media account is lost. You will not be able to tell your customers about the new growth of the brand. You will not even attract any new customers without taking major efforts.
- You will not be able to hear your audience out, to make implementations accordingly. The information which you get personally through customers will not be possible anymore. Furthermore, you will not be able to develop a relationship with the customers.
Thus, the above mentioned are the two contradictory sides you must take into consideration before switching to social media account or deleting your social media account.